a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Your Sales Curve: Hockey Sticks or Saw Blades?

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marketing strategy

Everyone loves the hockey stick. The hockey stick is the sales curve that every new business envisions for themselves; every new marketing and sales manager fantasizes about creating; and every president wants to show to his …