a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Articles tagged with: content marketing

The End of Sales? (or Revenge of the Marketing Nerds)

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The end of sales?

Have you heard this one?
Sales asks for support material.
Marketing supplies support material.
Sales doesn’t use support material.
I have. Many times. The reason for this could be that Marketing just keeps missing the mark, or it could be that …

Peak Content?

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Peak Content

When does content marketing hit its breaking point?
 
So here’s a story…
My wife runs a design company. She has a fax. Years ago, she would walk into the office every morning and there would be a …