a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Why we love marketing dashboards

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Why we love dashboards

We love dashboards. We love being surrounded by stuff that makes us feel in control. It seems you can’t swing an iPad these days without hitting a marketing dashboard that promises to make your CEO …

80% of CEOs Don’t Trust Marketing

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No more Mr. Nice Marketing Guy
Somewhere along the way, marketers lost the trust of their CEOs. A 2012 study by the Fournaise Marketing Group shows pretty conclusively that the vast majority of CEOs in large and …

Marketing’s Secret Sauce

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marketing strategy

The simple truth is, if you know what works, you can do more of it. How do you find out? It’s all in the data.
“You can’t manage what you don’t measure.”
You may have heard that …

Your Sales Curve: Hockey Sticks or Saw Blades?

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marketing strategy

Everyone loves the hockey stick. The hockey stick is the sales curve that every new business envisions for themselves; every new marketing and sales manager fantasizes about creating; and every president wants to show to his …

Do your customers love you? (Perception is not reality)

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marketing strategy

Do you know what your customers are really saying about you? Most companies, it seems, don’t. When Bain & Company surveyed 362 companies a few years ago, 80 percent of the surveyed companies declared they were …