Articles in measuring
Why we love marketing dashboards
![Why we love dashboards](http://blog.feedthebeast.biz/wp-content/uploads/2014/01/DWilliams_sample_dashboard.jpg)
We love dashboards. We love being surrounded by stuff that makes us feel in control. It seems you can’t swing an iPad these days without hitting a marketing dashboard that promises to make your CEO …
80% of CEOs Don’t Trust Marketing
![](http://blog.feedthebeast.biz/wp-content/uploads/2013/05/CEO_trust_chart.jpg)
No more Mr. Nice Marketing Guy
Somewhere along the way, marketers lost the trust of their CEOs. A 2012 study by the Fournaise Marketing Group shows pretty conclusively that the vast majority of CEOs in large and …
Marketing’s Secret Sauce
![marketing strategy](http://blog.feedthebeast.biz/wp-content/uploads/2012/04/best_hire.jpg)
The simple truth is, if you know what works, you can do more of it. How do you find out? It’s all in the data.
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“You can’t manage what you don’t measure.”
You may have heard that …
Your Sales Curve: Hockey Sticks or Saw Blades?
![marketing strategy](http://blog.feedthebeast.biz/wp-content/uploads/2012/04/2_sales_curves.gif)
Everyone loves the hockey stick. The hockey stick is the sales curve that every new business envisions for themselves; every new marketing and sales manager fantasizes about creating; and every president wants to show to his …
Do your customers love you? (Perception is not reality)
![marketing strategy](http://blog.feedthebeast.biz/wp-content/uploads/2012/04/they-love-us.jpg)
Do you know what your customers are really saying about you? Most companies, it seems, don’t. When Bain & Company surveyed 362 companies a few years ago, 80 percent of the surveyed companies declared they were …
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