a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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focusing

your marketing strategy

targeting

your prospects

aligning

your sales channels

engaging

your prospects

measuring

your results

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Articles tagged with: Benchmarks

The 3 Keys to Better Marketing

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marketing strategy

The secret to increased marketing campaign response rates has been kicking around in direct marketing circles for decades. Knowing how to apply that knowledge to your marketing programs can double, triple or even quadruple your …