a beastly welcome »

| No Comment | 8,678 views

Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

Read the full story »
focusing

your marketing strategy

targeting

your prospects

aligning

your sales channels

engaging

your prospects

measuring

your results

Home » Archive by Tags

Articles tagged with: customer satisfaction survey

Do your customers love you? (Perception is not reality)

| No Comment | 4,596 views
marketing strategy

Do you know what your customers are really saying about you? Most companies, it seems, don’t. When Bain & Company surveyed 362 companies a few years ago, 80 percent of the surveyed companies declared they were …