Articles in aligning
The End of Sales? (or Revenge of the Marketing Nerds)
![The end of sales?](http://blog.feedthebeast.biz/wp-content/uploads/2013/06/end_of_sales_chart.jpg)
Have you heard this one?
Sales asks for support material.
Marketing supplies support material.
Sales doesn’t use support material.
I have. Many times. The reason for this could be that Marketing just keeps missing the mark, or it could be that …
Be like Apple (used to be) in 4 words
![the passion to market like apple](http://blog.feedthebeast.biz/wp-content/uploads/2013/06/the_passion_is_missing.jpg)
Here’s the secret to creating an exceptional company:
stand for something meaningful
Standing for something meaningful is what has set Apple, for one, apart from the rest of the pack. If you want passionate followers, their passion …
80% of CEOs Don’t Trust Marketing
![](http://blog.feedthebeast.biz/wp-content/uploads/2013/05/CEO_trust_chart.jpg)
No more Mr. Nice Marketing Guy
Somewhere along the way, marketers lost the trust of their CEOs. A 2012 study by the Fournaise Marketing Group shows pretty conclusively that the vast majority of CEOs in large and …
Marketing Follow-Through – Aligning Sales & Marketing
![Marketing Follow-Through](http://blog.feedthebeast.biz/wp-content/uploads/2012/06/woman_golfing.jpg)
Like golf, marketing follow-through is the only way to ensure that you end up where you want to.
As companies grow, a gulf between the marketing team and the sales team often develops. Both groups understand …
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