a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Articles in aligning

The End of Sales? (or Revenge of the Marketing Nerds)

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The end of sales?

Have you heard this one?
Sales asks for support material.
Marketing supplies support material.
Sales doesn’t use support material.
I have. Many times. The reason for this could be that Marketing just keeps missing the mark, or it could be that …

Be like Apple (used to be) in 4 words

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the passion to market like apple

Here’s the secret to creating an exceptional company:
stand for something meaningful
Standing for something meaningful is what has set Apple, for one, apart from the rest of the pack. If you want passionate followers, their passion …

80% of CEOs Don’t Trust Marketing

| 8 Comments | 8,626 views

No more Mr. Nice Marketing Guy
Somewhere along the way, marketers lost the trust of their CEOs. A 2012 study by the Fournaise Marketing Group shows pretty conclusively that the vast majority of CEOs in large and …

Marketing Follow-Through – Aligning Sales & Marketing

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Marketing Follow-Through

Like golf, marketing follow-through is the only way to ensure that you end up where you want to.
As companies grow, a gulf between the marketing team and the sales team often develops. Both groups understand …