Articles tagged with: sales marketing alignment
The End of Sales? (or Revenge of the Marketing Nerds)
Have you heard this one?
Sales asks for support material.
Marketing supplies support material.
Sales doesn’t use support material.
I have. Many times. The reason for this could be that Marketing just keeps missing the mark, or it could be that …
Marketing Follow-Through – Aligning Sales & Marketing
Like golf, marketing follow-through is the only way to ensure that you end up where you want to.
As companies grow, a gulf between the marketing team and the sales team often develops. Both groups understand …
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