Articles tagged with: sales marketing alignment
The End of Sales? (or Revenge of the Marketing Nerds)
![The end of sales?](http://blog.feedthebeast.biz/wp-content/uploads/2013/06/end_of_sales_chart.jpg)
Have you heard this one?
Sales asks for support material.
Marketing supplies support material.
Sales doesn’t use support material.
I have. Many times. The reason for this could be that Marketing just keeps missing the mark, or it could be that …
Marketing Follow-Through – Aligning Sales & Marketing
![Marketing Follow-Through](http://blog.feedthebeast.biz/wp-content/uploads/2012/06/woman_golfing.jpg)
Like golf, marketing follow-through is the only way to ensure that you end up where you want to.
As companies grow, a gulf between the marketing team and the sales team often develops. Both groups understand …
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