a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Who’s in your tent? You’d better find out.

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The Customer Loyalty Effect can be brilliant – or devastating.
 
So you’ve got all these customers milling around in your tent. Do you really know who they are? Here’s a tip. They’re either Fans, Fence-sitters or Critics:
1. …

Clever (and free) ways to find new leads

| 2 Comments | 5,595 views
Find New Leads

Most startups struggle with ways (especially free ways) to find new leads. Here’s one approach that’s worked for guest-blogger Josh Ellis.
 
The company I work for, FluentStream, is a bootstrapped company. As a result, we’ve always …

How to Write a Blog (a.k.a. The Fear of Blogging)

| 3 Comments | 7,623 views
How To Write a Blog

How to Write a Blog
Do you freeze up when you need to actually write something that the entire world (potentially) could read?  Does the word ‘content’ make you feel queasy? Does a little voice in …

Social Media ROI Primer

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The Secret to Attracting Prospects

The 80/20 On Social Media Tools
When someone asks me about social media tool trends and the effect on social media ROI, I sometimes get a little nervous wondering if I was looking the other way …

Peak Content?

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Peak Content

When does content marketing hit its breaking point?
 
So here’s a story…
My wife runs a design company. She has a fax. Years ago, she would walk into the office every morning and there would be a …

Break Email Best Practices. Add 200%.

| 6 Comments | 5,487 views

Why turning email best practices on their head may be a good idea
 
The idea of “best practices” has become something of a crutch in business. Email best practices, for instance, suggests that someone else has …

The Day Marketing Automation Stopped Working

| 11 Comments | 6,000 views
Marketing Sherpa Marketing Effectiveness

How the Laws of Engagement Can Save the Day
 
There’s a problem brewing in B2B marketing land. The stuff that used to work doesn’t seem to be working as well anymore. Below is a chart from Marketing Sherpa’s …

Intrigue Marketing. Huh?

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Intrigue Marketing

If your marketing campaign doesn’t break through, you got nothin’.
 
The two most successful ways to achieve marketing breakthrough are: spend a gazillion dollars, and/or be really clever. The nice thing about clever is that it …

Marketing’s Secret Sauce

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marketing strategy

The simple truth is, if you know what works, you can do more of it. How do you find out? It’s all in the data.
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“You can’t manage what you don’t measure.”
You may have heard that …