Articles tagged with: marketing strategy
Where Are All the Women Entrepreneurs?

Building a business is never easy, but do women entrepreneurs have an extra hurdle to overcome?
By now, nearly everyone with a pulse knows the names Richard Branson, Steve Jobs, Mark Zuckerberg, Larry Page, Sergey Brin …
The Secret to Finding Prospects

The One-Minute Marketing Plan – Part 2 of 3
I lied. The One-Minute Marketing Plan will be spread out over three blog posts. Okay. Maybe it’s really a Three-Minute Marketing Plan.
Last week we did the prep …
Intrigue Marketing. Huh?

If your marketing campaign doesn’t break through, you got nothin’.
The two most successful ways to achieve marketing breakthrough are: spend a gazillion dollars, and/or be really clever. The nice thing about clever is that it …
Dancing with ourselves

The 3 P’s of Entrepreneurship
I read and quite enjoyed Seth Godin’s “Dancing on the edge of finished” blog entry this week. He makes the point that today, as entrepreneurs, we are never quite finished our …
5 Ideas to Improve Your Prospect Targeting

If you’re not targeting the right prospect, everything else you do is pretty much academic.
Idea #1 – Find more customers like your best customers
Do you know who your best customers are? They’re the ones who …
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