a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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focusing

your marketing strategy

targeting

your prospects

aligning

your sales channels

engaging

your prospects

measuring

your results

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Articles tagged with: marketing strategy

Where Are All the Women Entrepreneurs?

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Women in Startup Eco-System

Building a business is never easy, but do women entrepreneurs have an extra hurdle to overcome?
 
By now, nearly everyone with a pulse knows the names Richard Branson, Steve Jobs, Mark Zuckerberg, Larry Page, Sergey Brin …

The Secret to Finding Prospects

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The One-Minute Marketing Plan – Part 2 of 3
 
I lied. The One-Minute Marketing Plan will be spread out over three blog posts. Okay. Maybe it’s really a Three-Minute Marketing Plan.
Last week we did the prep …

Intrigue Marketing. Huh?

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Intrigue Marketing

If your marketing campaign doesn’t break through, you got nothin’.
 
The two most successful ways to achieve marketing breakthrough are: spend a gazillion dollars, and/or be really clever. The nice thing about clever is that it …

Dancing with ourselves

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Marketing strategy

The 3 P’s of Entrepreneurship
 
I read and quite enjoyed Seth Godin’s “Dancing on the edge of finished”  blog entry this week. He makes the point that today, as entrepreneurs, we are never quite finished our …

5 Ideas to Improve Your Prospect Targeting

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Marketing Targeting

If you’re not targeting the right prospect, everything else you do is pretty much academic.
 
Idea #1 – Find more customers like your best customers
Do you know who your best customers are? They’re the ones who …