a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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An Action Plan for Women Entrepreneurs (Part 2)

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Given that timing is everything in business, if you’re a woman entrepreneur you might want to consider that your time is now.
 
In Part 1 of this two-part post, I talked to Andrea Guendelman and Fran …

Where Are All the Women Entrepreneurs?

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Women in Startup Eco-System

Building a business is never easy, but do women entrepreneurs have an extra hurdle to overcome?
 
By now, nearly everyone with a pulse knows the names Richard Branson, Steve Jobs, Mark Zuckerberg, Larry Page, Sergey Brin …

Want to find your most profitable prospects? Ask your best customers.

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One-Minute Marketing Plan

Want to find your most profitable prospects? Just ask your best customers some simple questions. Start with these four:

1. How likely are you to recommend (my product or service) to a colleague or business associate, …

The Day Marketing Automation Stopped Working

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Marketing Sherpa Marketing Effectiveness

How the Laws of Engagement Can Save the Day
 
There’s a problem brewing in B2B marketing land. The stuff that used to work doesn’t seem to be working as well anymore. Below is a chart from Marketing Sherpa’s …

5 Ideas to Improve Your Prospect Targeting

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Marketing Targeting

If you’re not targeting the right prospect, everything else you do is pretty much academic.
 
Idea #1 – Find more customers like your best customers
Do you know who your best customers are? They’re the ones who …