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An Action Plan for Women Entrepreneurs (Part 2)

Given that timing is everything in business, if you’re a woman entrepreneur you might want to consider that your time is now.
In Part 1 of this two-part post, I talked to Andrea Guendelman and Fran …
Where Are All the Women Entrepreneurs?

Building a business is never easy, but do women entrepreneurs have an extra hurdle to overcome?
By now, nearly everyone with a pulse knows the names Richard Branson, Steve Jobs, Mark Zuckerberg, Larry Page, Sergey Brin …
Want to find your most profitable prospects? Ask your best customers.

Want to find your most profitable prospects? Just ask your best customers some simple questions. Start with these four:
1. How likely are you to recommend (my product or service) to a colleague or business associate, …
The Day Marketing Automation Stopped Working

How the Laws of Engagement Can Save the Day
There’s a problem brewing in B2B marketing land. The stuff that used to work doesn’t seem to be working as well anymore. Below is a chart from Marketing Sherpa’s …
5 Ideas to Improve Your Prospect Targeting

If you’re not targeting the right prospect, everything else you do is pretty much academic.
Idea #1 – Find more customers like your best customers
Do you know who your best customers are? They’re the ones who …
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