a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Articles tagged with: marketing

Peak Content?

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Peak Content

When does content marketing hit its breaking point?
 
So here’s a story…
My wife runs a design company. She has a fax. Years ago, she would walk into the office every morning and there would be a …

Intrigue Marketing. Huh?

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Intrigue Marketing

If your marketing campaign doesn’t break through, you got nothin’.
 
The two most successful ways to achieve marketing breakthrough are: spend a gazillion dollars, and/or be really clever. The nice thing about clever is that it …

Marketing’s Secret Sauce

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marketing strategy

The simple truth is, if you know what works, you can do more of it. How do you find out? It’s all in the data.
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“You can’t manage what you don’t measure.”
You may have heard that …

Growth is Good. Feed Your Beast.

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marketing strategy

Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …