a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Articles tagged with: Simon Sinek

Be like Apple (used to be) in 4 words

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the passion to market like apple

Here’s the secret to creating an exceptional company:
stand for something meaningful
 
Standing for something meaningful is what has set Apple, for one, apart from the rest of the pack. If you want passionate followers, their passion …