Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …
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Have you heard this one?
Sales asks for support material.
Marketing supplies support material.
Sales doesn’t use support material.
I have. Many times. The reason for this could be that Marketing just keeps missing the mark, or it could be that …
Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …
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