This is a well-produced commercial for a Spanish bank that has been making the rounds. Note how low-key the branding is, how many adults are videoing, and how many children are just dancing. I think the children have it right.

It’s worth noting that this bank has been a long-time sponsor of culture.

This is intrigue marketing at its best… lifting spirits and provoking smiles.

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About Drew Williams

My name is Drew Williams. I’m an author and marketing entrepreneur. “A what?”, you say. I call someone who’s passionate about building businesses a marketing entrepreneur. So that’s me. Full Profile | Google+

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