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Breaking through with Intrigue

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I’ve talked about the idea of Intrigue Marketing before… using intrigue to engage your prospects. I believe that intrigue is one of the most powerful and under-used marketing tactics around. It’s powerful because it sparks people’s curiosity and, done well, makes them smile.

It might be that making people smile doesn’t fit your brand image (really?), but what better way to start a relationship with a prospect who doesn’t yet know you.

Here’s an amazing bit done at TED by Charlie Todd of Improv Everywhere. Technically, it has nothing to do with marketing or startups… but it has everything to do with intrigue, and I think it’ll make you smile.

About Drew Williams

My name is Drew Williams. I’m an author and marketing entrepreneur. “A what?”, you say. I call someone who’s passionate about building businesses a marketing entrepreneur. So that’s me. Full Profile | Google+