Articles by Kate Harvie
Kate Harvie is a highly regarded brand strategist, educator, and leader. She writes for BeautyNewsNYC.com and is the founder of Manufactured Drama, a 9-year old brand consultancy. Kate makes her home in NYC.
Impulse Branding: Instinctively Good
Impulse.
Impulse is defined (in my parlance) as a desire (seemingly involuntary) that comes out of nowhere. Things like ziplining, buying lottery tickets, and dying your hair blue. There’s an endorphin rush that accompanies doing things …
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