a beastly welcome »

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Businesses are beasts. When the beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. …

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Articles by Kate Harvie

Kate Harvie is a highly regarded brand strategist, educator, and leader. She writes for BeautyNewsNYC.com and is the founder of Manufactured Drama, a 9-year old brand consultancy. Kate makes her home in NYC.

Impulse Branding: Instinctively Good

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impulse vs instinct

Impulse.
Impulse is defined (in my parlance) as a desire (seemingly involuntary) that comes out of nowhere. Things like ziplining, buying lottery tickets, and dying your hair blue. There’s an endorphin rush that accompanies doing things …