{"id":1558,"date":"2013-06-07T15:19:34","date_gmt":"2013-06-07T20:19:34","guid":{"rendered":"http:\/\/blog.feedthebeast.biz\/?p=1558"},"modified":"2013-06-07T15:20:57","modified_gmt":"2013-06-07T20:20:57","slug":"breaking-through-with-intrigue","status":"publish","type":"post","link":"http:\/\/blog.feedthebeast.biz\/index.php\/breaking-through-with-intrigue\/","title":{"rendered":"Breaking through with Intrigue"},"content":{"rendered":"<p>I&#8217;ve talked about the idea of <a title=\"Intrigue Marketing\" href=\"http:\/\/bit.ly\/14gLxCc\">Intrigue Marketing before<\/a>&#8230; using intrigue to engage your prospects. I believe that intrigue is one of the most powerful and under-used marketing tactics around. It&#8217;s powerful because it sparks people&#8217;s curiosity and, done well, makes them smile.<\/p>\n<p>It might be that making people smile doesn&#8217;t fit your brand image (really?), but what better way to start a relationship with a prospect who doesn&#8217;t yet know you.<\/p>\n<p>Here&#8217;s an amazing bit done at TED by Charlie Todd of <a title=\"Improve Everywhere\" href=\"http:\/\/improveverywhere.com\/\" target=\"_blank\">Improv Everywhere<\/a>. Technically, it has nothing to do with marketing or startups&#8230; but it has everything to do with intrigue, and I think it&#8217;ll make you smile.<\/p>\n<p><iframe width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ntx0mAIbKGA?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-1558 jlk' href='javascript:void(0)' data-task='like' data-post_id='1558' data-nonce='2639a3ae28' rel='nofollow'><img class='wti-pixel' src='http:\/\/blog.feedthebeast.biz\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-1558 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-1558 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='1558' data-nonce='2639a3ae28' rel='nofollow'><img class='wti-pixel' src='http:\/\/blog.feedthebeast.biz\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-1558 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-1558 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve talked about the idea of Intrigue Marketing before&#8230; using intrigue to engage your prospects. I believe that intrigue is one of the most powerful and under-used marketing tactics around. It&#8217;s powerful because it sparks &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/posts\/1558"}],"collection":[{"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/comments?post=1558"}],"version-history":[{"count":14,"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":1574,"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/posts\/1558\/revisions\/1574"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/media\/1572"}],"wp:attachment":[{"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/media?parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/categories?post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.feedthebeast.biz\/index.php\/wp-json\/wp\/v2\/tags?post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}